Bethel Company Competes for Super Bowl Ad

Three sisters who own a Bethel cosmetic company are competing to win a free commercial for their products that would be aired during the next Super Bowl.

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by Associated Press

BETHEL- Three sisters who own a Bethel cosmetic company are competing to win a free commercial for their products that would be aired during the next Super Bowl.


The Sparck sisters, who are triplets, run the company called ArXotica, made of ingredients from the tundra.


Supporters of the business can vote for ArXotica on the contest website. The entry with the most votes will win a commercial.


The Sparck sisters launched their business in 2006.


They handpick the berries, herbs and flower blossoms that go into their products, whose name is a combination of the words arctic and exotic.